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Global B2B Buyer Behavior Report

The B2B shopping journey is constantly evolving, but it often starts online. This report details buyers’ expectations and provides actionable strategies to help you sell more online.

BigCommerce and Price Intelligently by Paddle surveyed over 1,000 decision-makers from the US, UK and Australia to understand how they discover, browse and purchase products. We break down these findings and offer key takeaways on what your customers truly want when shopping online. These insights will help you make informed decisions about your e-commerce roadmap, both now and in the future.


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