Customer Identity Handbook: A Guide for Product & Engineering Leadership

Customer identity sits behind every signup, login, and session. When it’s done right, teams ship faster, reduce risk, and deliver consistent experiences.

This handbook gives product and engineering leaders a practical view of CIAM foundations, today’s table stakes, and how to design for scale, security, and extensibility.

Download it to learn:

• CIAM functions: authentication, authorization, identity management

• SSO, passkeys, and MFA as baseline capabilities

• IdPs and key standards: OAuth 2.0, OIDC, SAML, SCIM, WebAuthn

• Fine-grained authorization (FGA), ReBAC, and real-world patterns

• Extensibility for integrations, consent, fraud checks, and analytics

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